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Adriane Berg is a keynoter, trainer, and workshop leader focusing on the boomer and mature markets with special expertise in tourism, lifestyle and life purpose. Her business acumen propels your audience to a new level of success and her friendly style leaves both business and consumer audiences entertained and inspired.

She delivers carefully tailored presentations that make any event memorable. Her performances use humor, case studies, and audience interaction to get profound and lasting results.

Event managers and conference coordinators testify that Adriane is collaborative,  accessible, and always ready to accommodate a special need with flexibility and rapport.

"I would recommend Adriane as a speaker for your organization."  Prya Chan, Questex

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If you are interested in booking Adriane for a Keynote Presentation, Workshop, Training, or Consultation whether live or virtual or consulting with her.

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Adriane Berg on the Myths

About Boomer Online Behavior and Senior Consumer Trends

Myth #1: "Online Ads Don't Work for Mature Consumers—They Only Trust Friends."
Reality Check: Over 62% of mature consumers aged 65+ reported purchasing after seeing ads on Instagram or Twitter, while just 23% reported making a purchase based on a friend's recommendation. (Strategist 1000-person Survey)
Myth #2: "Older Adults Aren't Shopping Online as Much as Younger Generations."
Reality Check: Almost half (47%) of seniors make online purchases weekly, with 26% shopping at least monthly, highlighting a frequent and growing engagement in e-commerce.
Myth #3: "Boomers Don't Search for Product Information Online."
Reality Check: Women over fifty-five search for product details online more actively than many younger demographics, like teenage boys.
Myth #4: "The Mature Market Isn't Interested in Trends or Influencer Marketing."
Reality Check: Mature consumers actively seek influencers who speak to their needs. However, there's a shortage of influencers who cater to their interests and lifestyles.
Myth #5: "Seniors Don't Use Online Dating Services."
Reality Check: As of 2022, 36% of people 65+ identify as single—just slightly less than younger singles (41% aged 18-29) and showing a growing interest in online dating.

Decades of Memorable Presentations