Adriane is a globally recognized advisor on the Boomer and Mature Demographic.
Adriane Berg is a pioneering voice in aging, advocacy, and lifestyle, including world tourism and the mature market.
World Traveler and Global Consultant
Adriane is a seasoned globetrotter, having explored 140+ countries and is deeply committed to cultural understanding. She brings her experience and insight to every presentation and consulting engagement. Adriane has advised tourist boards and companies in Zimbabwe, Portugal, China, Malaysia, Canada, and beyond. She has represented the US as a delegate at global events such as the World Tourism Marketing Summit in China and the World Peace Through Tourism Conference in Zambia.
Brand Representative
Adriane’s on-air experience and expertise have gained her status as an influencer and brand representative for Vtech, American Express, Golden Cuisine, Cognifit, insurance, and financial companies. Today, she is an influencer on travel, lifestyle, tourism, and healthcare products and services.
Influential Speaker
Adriane is a leading speaker on longevity markets, helping companies across consumer products, finance, real estate, technology, healthcare, and tourism harness the power of the growing mature demographic. She has shared her expertise at prestigious events, including the New York Travel & Adventure Show, the HD Design Hotel Conference, the World Tourism Network, The Silver Marketing Association in the UK, and the Silver Economic Market in Cannes, the largest mature market expo in Europe, where she addresses topics like social connection and the transformative potential of travel.
Mature Market and Tourism Expert
Through her consultancy, Generation Bold, Adriane is among the original experts on the boomer and mature markets. In collaboration with the World Tourism Network, she launched the Ageless Tourism Recognition Award, a pioneering initiative to elevate travel industry practices for 60+ travelers. This program combines consulting with promotional recognition to support the industry in serving the nearly $1.6 trillion senior travel market projected over the next 25 years.
TV and Radio Personality
Adriane’s media presence is extensive. With an Emmy Award for hosting IRS Tax Beat on CNN/FN, she is also the 2024 JourneyWoman Solo Travel Wisdom Award recipient for The Ageless Traveler podcast, blog, and YouTube Channel, where she guides mature travelers to embark on journeys filled with meaning and connection. She also hosts the Gold Award-winning podcast Generation Bold: The Fountain of Truth About Aging and has been featured on Oprah, Good Morning America, Regis, and more.
Prolific Author and Journalist
Adriane is an acclaimed author and a New York Times Age-Boom Fellow, with twelve books to her name, including The Caregiver’s Travel Guide and Luxury Travel for Less. Her work, both in print and through multiple digital platforms, provides practical resources and inspiration for older adults navigating travel and caregiving.
Advocate for the Human Rights of Older Persons
A board member of the United Nations Affiliated Global NGO Executive Committee, Adriane is a passionate advocate for aging adults on the global stage. She represents the International Federation on Ageing at the UN and serves on the NGO Committee on Ageing-NY, bringing attention to the needs and opportunities of older adults worldwide.
