Generation Bold Consulting:
Your Partner in Capturing the Booming 60+ Market.
Brief history: At Generation Bold Consulting, we specialize in helping businesses in tourism, hospitality, healthcare, finance, fashion, and consumer goods to succeed with the mature and boomer markets.
Generation Bold was founded twenty-five years ago when the growth of the mature market was first being recognized. Since then, clients have included leading brands such as Golden Gourmet, Golden Cuisine, American Express MBNA, Vtech, Cognifit, and others.
Generation Bold offers a vital combination of insights on the demographic and savvy marketing know-how, which turns those insights into actionable strategies for growth.
Generation Bold has collaborated with the World Tourism Network to initiate Ageless Tourism, a training and recognition program for tourism and hospitality companies to better attract, serve, and retain 60+ travelers. For Details, visit Ageless Tourism.
Our Approach to Your Growth: The "Lensing" Method
Our proprietary "Lensing" method is a unique approach to aligning your products, services, and environments with the needs of the 60+ market. Through "Lensing," we examine every aspect of your offerings—from product design to customer interactions and brand messaging—ensuring that your business speaks directly to older consumers in a meaningful way.
Busting the Myths About Boomer Online Behavior and Senior Consumer Trends
Myth #1: "Online Ads Don't Work for Mature Consumers—They Only Trust Friends."
Reality Check: Over 62% of mature consumers aged 65+ reported purchasing after seeing ads on Instagram or Twitter, while just 23% reported making a purchase based on a friend's recommendation. (Strategist 1000-person Survey)
Myth #2: "Older Adults Aren't Shopping Online as Much as Younger Generations."
Reality Check: Almost half (47%) of seniors make online purchases weekly, with 26% shopping at least monthly, highlighting a frequent and growing engagement in e-commerce.
Myth #3: "Boomers Don't Search for Product Information Online."
Reality Check: Women over fifty-five search for product details online more actively than many younger demographics, like teenage boys.
Myth #4: "The Mature Market Isn't Interested in Trends or Influencer Marketing."
Reality Check: Mature consumers actively seek influencers who speak to their needs. However, there's a shortage of influencers who cater to their interests and lifestyles.
Myth #5: "Seniors Don't Use Online Dating Services."
Reality Check: As of 2022, 36% of people 65+ identify as single—just slightly less than younger singles (41% aged 18-29) and showing a growing interest in online dating.
The Benefits of Lensing: Stand Out in the 60+ market.
Our "Lensing" method helps you:
- See your brand from the perspective of boomers and seniors.
- Understand their decision-making process.
- Create offers, lead generators, and message points that get results.
- Create brand loyalty programs that resonate across generations.
Make Your Company Age-Ready With
- Staff Training & Recruitment: Ensure your team is equipped to provide exceptional service in an inclusive environment.
- Attraction Inspections: Go beyond mere legal compliance and make your built environment genuinely intergenerational.
- Compelling 60+ Branding: Position your products and services as a premier, age-friendly choice.
- Vendor Selection: Source reliable age-friendly vendors.
- Technology Solutions: Design apps, hardware, and tech instructions for mature users.
How to Work With Us: From Quick Insights to Comprehensive Overhauls
Our process starts with a deep dive into your needs, goals, and current offerings. We offer solutions tailored to fit any stage of your business's age-readiness journey:
- Snapshot Lensing: Quick, actionable evaluations for fast improvements.
- Full Lensing Consultations: Comprehensive engagements that enhance your space, services, and staff training to meet the highest standards for age-friendly business.
No matter the scale, we're here to help your business achieve age-friendly excellence.
Book a Free Consultation Today
Take the first step toward capturing the thriving 60+ market. Reach out for a complimentary consultation, and let's discuss how Generation Bold Consulting can transform your business to engage the boomer and mature adult demographic successfully.