Topics

  • Marketing To The Baby Boom And Silver Markets
  • Websites, Images Collateral Material & Staff Training
  • Successful Aging and Relevancy in an Ageist World
  • Managing The Intergenerational Work Force
  • Tangential Marking--Marketing to the Adult Children of Older Parents
  • Heads in Beds-What Senior Housing Can Do for the Hospitality Industry
  • A Business Development Opportunity-The New Look of Old Age
  • 60 is the New 60-How to Attract the Elusive Boomer Market
  • Rider & Elephant-How to Create Organic Change in Your Senior Care Facility
  • Why Can't I Read the Shampoo Label-How the Hospitality Industry is Dismissing the Affluent Traveler


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Marketing To The Boomer And Silver Markets

 

Adriane is a renowned marketer and spokesperson for Golden Cuisine, MetLife, New York Life, Interstate Financial, The American Coupon Association, First Penn Pacific, American Express/MBNA, American Express Financial, to name a few.

 

Adriane has adapted her consultation process to create a stimulating keynote address that digs deep into your corporate culture and raises awareness of how your company can reach the "fungible generation - 45-75."

 

This presentation is also a one- or two-day marketing boot camp that raises awareness in every aspect of your marketing from print, to video, to packaging to capture the lucrative 45-plus market.

  • Generation Bold - Understanding the psychographic of the leading edge baby boomer
  • Selling to the Adult Child - half of all people 60 have living parents, you can get their business in all areas of their life
  • Grandparents to Be-Boomers are about to become grandparents but are more like Auntie Mame; reach them through the correct message points and media outlets
  • Gorgeous at 60 - Capture the amazing market of post menopausal women
  • Nutrition Programs - What To Feed the Generation that Created the $8 Arugula Salad?
  • Boomer House - The truth about Universal Design and the Boomer - or “Wheelies in the Bathroom”
  • Creating the Age-Friendly City - What We Can Learn From Third World Countries