Spokesperson

It's Not Business, It's Personal

When you look for a spokesperson, you want more than someone who can deliver your message with credibility and professionalism. You want someone in tune with the meaning of the message, influential with your target market, and associated with the values of your product or service or organization.

Spokesperson work is personal. And when it incorporates the right message from the right messenger, you get powerful results.

Partial List of Spokesperson Work

• A satellite tour arranged by Golin Harris to launch the new MBNA-American Express affinity card
• A 6 month TV/radio and press tour to celebrate the 50th anniversary of coupons, arranged by the National Coupon Association
• A year TV/radio/press tour to introduce the first long term care insurance policy marketed by First Penn Pacific
• A seminar series to familiarize the public with reverse mortgages arranged by the Travelers
• An edumerical hosted and written by Adriane Berg for the Money Store to teach the difference between fixed rate and adjustable rate mortgages.
• A satellite tour arranged by Can Do Women for Microsoft to launch a new financial software package

Adriane is often called upon for a launch, or to promote hard concepts and complex products. Innovation excites me and that makes it easy for me to excite others.

She has been part of numerous campaigns to introduce financial, real estate and educational concepts, including adding content to launch these web sites:

• LiveInsurance.com - Complete content provider
• Benefitmall.com - Citibank site - complete content provider
• ABC News.com - Financial Makeovers
• IVILLAGE.com - Market Maven

Adriane know that a great spokesperson cares as much about your message as you do. She understands your audience and can shed light on how to explain or describe your product, service or cause in a way that the audience will grasp and that will engender results. She keeps her eyes open for more opportunities to deliver your message even when not "officially on duty."

Attention Public Relations and Marketing Professionals - Let's Work Together

A great spokesperson is in sync with the vision of the advertising agency, public relations or marketing firm that created your marketing plan or ad campaign. That's why so much of Adriane's work comes from these sources, by word of mouth.

They have heard how easy it is to work with Adriane, whether they are interested in her following their formulation to the letter, or whether they want to brainstorm with her for creative input.

Here are just a few ways that Adriane can help if you are considering a spokesperson in your marketing plan:

• Brainstorm with your in-house or outside marketing group to craft your message
• Create separate but related messages for different target markets
• Associate your message with the mega trend of longevity
• Create an informational package to offer the public through which you can measure the impact of your message
• Prepare web content that further informs the audience regarding your message, giving an opportunity to direct the audience to your web site

Spokesperson Opportunities with Adriane Berg

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Video of Adriane's Spokesperson Work

To contact Adriane about possible representation of your company, product or cause:

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