Topics

  • Marketing To The Baby Boom And Silver Markets
  • Websites, Images Collateral Material & Staff Training
  • Successful Aging and Relevancy in an Ageist World
  • Managing The Intergenerational Work Force
  • Tangential Marking--Marketing to the Adult Children of Older Parents
  • Heads in Beds-What Senior Housing Can Do for the Hospitality Industry
  • A Business Development Opportunity-The New Look of Old Age
  • 60 is the New 60-How to Attract the Elusive Boomer Market
  • Rider & Elephant-How to Create Organic Change in Your Senior Care Facility
  • Why Can't I Read the Shampoo Label-How the Hospitality Industry is Dismissing the Affluent Traveler


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More Information About Adriane G. Berg

 

 

Adriane acts as marketing consultant on the boomer and silver markets to numerous corporations, including Golden Cuisine, non-profit organizations, including Rockland County, NY, and world tourism marketing groups. She was named a delegate to the World Tourism Marketing Summit in Nanjing, China 2004, and to the World Peace Through Tourism Conference in Lusaka, Zambia, 2005.

 

Adriane is a compelling spokesperson for products and services associated with successful aging in all its aspects. She is currently the spokesperson for the launch of the MBNA-Amercian Express affinity cards, was spokesperson for the National Coupon Association and the launch of Penn Pacific's Long Term Care Insurance.

 

Adriane is a New York Times Age Beat Fellow, and blogger for "New Jersey Health and Beauty" and the author of over a dozen books, including two best sellers-- "Your Wealthbuilding Years," Newmarket Press, and "The Totally Awesome Money Book For Kids," Newmarket Press, which has been translated into Chinese, Japanese, and Korean.

 

Ms. Berg is a founder of the Academy of Elder Law Attorneys and served as Chair of the New York State Bar Association's Subcommittee on Estate Planning. She was recently named to the U.S. Treasury Greater New York Committee for Savings Awareness and is a former board member of the International Association for Financial Planners, among many professional organizations.

 

She holds a J.D. from the New York University School of Law, where she was an Editor of the Law Review.

 

Adriane brings her humor, insight and energy to every medium.

 

She is a significant expert on the Internet, providing content for some of the most influential sites on the web: boomer-living.com, agelestraveler.com, moneyinsider.msn.com, abcnews.com, iVillage.com, finance.com, benefitmall.com, incard. She appears on numerous television shows as a guest on longevity and life style and our long future, including multiple appearances on OPRAH, Regis, and Good Morning America etc.

 

Adriane is a veteran at satellite tours with clients such as Microsoft, MBNA, American Express. Adriane is also a prolific speaker on children and money, with presentations based on her series, "The Totally Awesome Money Book For Kids"" and the Totally Awesome Business Book for Kids." Her radio show, "Special Talk USA," for parents of developmentally disabled children is up for a Gracie Award 2005, from American Women in Radio and Television.

 

Adriane delivers carefully tailored presentations that make any event memorable. Laudatory references are available from Chambers of Commerce, the US Government and numerous financial and charitable corporations. The United States Treasury honored Adriane for her achievements in creating events and seminars that promote financial literacy. Her presentations employ humor, case studies and extensive audience interaction to get profound and lasting results.

 

Partial list of conference and educational experience:

  • Created course for the New School for Social Research on beneficiary and wealth transfer

  • Created continuing education courses for the insurance industry on aging and longevity

  • Created courses for lawyers and human relation officers for New York Life, American Express

Financial

  • Created Series on Longevity and Aging for the International Financial Expo

  • Media Panelist-The World Tourism Marketing Summit Nanjing, China

  • Can Good News Get Through the Media? World Peace Through Tourism, Lusaka, Zambia

Partial list of KEYNOTE topics for business:

  • Managing the 4 Generation Workforce

  • Target Marketing to the Elusive Fungible Generation-45-70

  • Choosing Baby Boom and Silver Media

  • Marketing Tourism-A Tutorial for CVBS and economic development and tourism national groups

  • How to Survive Your Parent's Old Age

  • Branding and the Myth of Senior Loyalty

  • Make Your Location a Relocation Haven

  • What do Baby Boomers Want Anyway

Partial list of KEYNOTE topics for consumers:

  • How To Be A Successful Beneficiary

  • How Not To Go Broke At 102

  • Longevity is a Women's Issue

  • Your Passport to Longevity

  • Your Never Too Old To Be What You Could Have Been

  • Life Long Independence and your Pocket Book

  • Becoming a Millionaire After Age 65

  • Living a Life Of Perpetual Travel

Partial list of WORKSHOP topics for Consumers:

  • The 7 Challenges of Longevity - Housing, money, ethics, image, work, philanthropy and health

  • Your Money Line Deserves To Be As Long As Your Life Line

  • Just Add Vision - A Formula For Being Anything You Want To Be At Any Age

  • The Tomorrow Box-Planning Your Future Through Artistic Creation

Out of her work, she has developed dynamic workshops, speeches and seminars for:

  • GENERAL AUDIENCES

  • KEYNOTES

  • CORPORATE TRAINING

  • FINANCIAL PROFESSIONAL CONTINUING EDUCATION TRAINING

  • EMPLOYEE/ERISA COMPLIANCE

  • CHARITIES AND NON-PROFITS

  • CLIENT APPRECIATION, DONOR APPRECIATION AND FUND RAISING

BROADCASTER

Adriane Berg is the host of two radios shows which air weekly coast to coast, and the host/writer of the television special "Family Confidential."

  • "Life 102, For The Future That Wasn't Born Yesterday," a unique financial magazine show highlighting the issues and challenges of longevity and dedicated to making sure your money line is as long as your life line and beyond. Life 102 is aired Sundays from 10:00 am to 12:00 noon EST.

  • "Life 102, NY Metro" is aired on WLIE 540 am in the New York Metropolitan Area 12;00 noon to 1:00 pm, and concentrates on longevity in this mega metropolitan area.

  • Family Confidential, a reality/advice show, under production, featuring an intimate look at the lives of families in transition assisted by the best in professional advice from the fields of design, sex therapy, law, social services